Introduction
The speaker hopes to share her experiences and research in the U.S. and China, and looks forward to exploring the following questions with you:
• How does public knowledge of the CSR donations of celebrity corporate figures enhance the reputation of the country of origin of these corporate figures?
• How do the CSR donations of corporate figures affect the public’s perception of the altruistic and “selfish” motives behind such donations?

Date & Time:
11:00 AM–12:15 PM, 22 February 2021 (GMT+8, HK Time)
9:00 PM–10:15 PM, 21 February 2021 (GMT-6, Central Standard Time)
7:00 PM–8:15 PM, 21 February 2021 (GMT-8, Pacific Standard Time)

Speaker:
– Prof. Sora KIM (Associate Professor, School of Journalism and Communication, CUHK)

Discussants:
– Prof. Xiaojing SHENG (Associate Professor, Department of Marketing, University of Texas Rio Grande Valley, U.S.)

– Prof. Kang Hoon SUNG (Associate Professor, Department of Communication, California State Polytechnic University, U.S.)

Moderator:
– Prof. Fanny M. CHEUNG (Senior Advisor, Faculty of Social Science & Hong Kong Institute of Asia-Pacific Studies, CUHK)

Language: English

Webinar programme: please click here

The webinar will be conducted via ZOOM. The meeting ID will be sent to registrants by email.

Enquiries
Tel: (852) 3943 3471
Email: policyresearch@cuhk.edu.hk